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spotlight lane seo consultant and web designer nottingham
  • female SEO consultant at Spotlight Lane Alison Edwards holding notebook at desk
    Web Design

    An Introvert’s Guide to Online Visibility

    ByAlison December 4, 2025December 4, 2025

    An introvert’s guide to online visibility. Why SEO is your strongest ally. What really matters for online visibility in 2025 The online world is changing and fast. Marketing is louder…

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  • graphic representing google maps rolling out option for reviews to hide identity by Spotlight Lane in Nottingham
    Web Design

    Google Maps rolls out option for reviewers to hide identity

    ByAlison November 26, 2025November 27, 2025

    Google rolls out option for reviewers to hide their identity. Find out what this update means for your business. What’s new in the Google Maps update? Google Maps is rolling…

    Read More Google Maps rolls out option for reviewers to hide identityContinue

  • Why your marketing isn't working graphic created by Spotlight Lane in Nottingham
    Web Design

    Why your marketing isn’t working

    ByAlison November 14, 2025November 14, 2025

    Why your marketing isn’t working. Clue: It could be your strategy. Most business owners get stuck on their marketing plan How often do you hear someone say (or think yourself)…

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  • Minimalist illustration of a person opening a door, representing how your homepage opens the door to your business. Designed by Spotlight Lane.
    Web Design

    How to structure your homepage

    ByAlison November 12, 2025November 21, 2025

    Your homepage opens the door to your business. It isn’t a destination – it’s the start of your client’s journey with you. How to write and structure your homepage Think…

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  • a graphic explaining why good user experience matters in web design illustrated by SpotlightLane in Nottingham
    Web Design

    Why user experience matters

    ByAlison November 3, 2025November 12, 2025

    Why User Experience matters on your website. Good design grabs attention.Great design guides buyers. User experience turns a good-looking website into one that sells for you. If visitors can’t quickly…

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  • A graphic of a UK map with local pins on representing how to get found on google using local seo with Spotlight Lane in Nottingham
    seo

    What is Local Search

    ByAlison October 29, 2025November 5, 2025

    What is Local SEO? And how does your business become the brightest pin on Google’s map, the one people actually click? Local SEO helps you become the go-to business in…

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  • diagram showing how seo and web design work together at seo consultancy Spotlight Lane in Nottingham
    seo | Web Design

    How Website Design and SEO Work Together

    ByAlison October 24, 2025November 9, 2025

    How website design and SEO work together. Think of your website like a home. SEO is the bricks and mortar, web design is the interior.  How to build your website…

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  • illustration of hot air balloon with SEO on the front and crowd below representing the SEO Foundations used at Spotlight Lane in Nottingham
    seo

    SEO Foundations for your website

    ByAlison October 22, 2025October 24, 2025

    6 SEO foundations every website needs to succeed. Especially if you want to rise above the crowd (and wow, it’s crowded!). Strong SEO foundations really help your website take off…

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  • graphic of laptop and speedometer representing the impact of SEO Audits carried out by Spotlight Lane in Nottingham
    seo

    What an SEO Audit Really Tells You About Your Website

    ByAlison October 18, 2025October 24, 2025

    What an SEO Audit really tells you about your website. Before we delve into SEO audits, let me ask you one question … If your website were a car, how…

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  • graphic for seo case study of manufacturing company by Spotlight Lane in Nottingham
    seo

    SEO Case Study for Manufacturing Company

    ByAlison October 14, 2025October 24, 2025

    Midlands manufacturer gains £1M+ in new business through SEO. A website redesign, and ongoing SEO consultancy that generated measurable sales – without paid ads. Case Study: Background When Universal Fabrications…

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Get updates and visibility tips for your website.

Spotlight Lane in Nottingham specialises in SEO consultancy, web design and branding photography.

For small businesses with big ambitions.

By appointment only:
4 Castle Quay
Nottingham
NG7 1FW

Tel: 0115 971 3834

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