HELPING YOU STEP INTO THE SPOTLIGHT.

When competition is high and online visibility is low, my job is to make you stand out.

Hello, website marketing, boutique style.

I bring strategy and style together – making SEO simple, websites beautiful, and photography true to your brand. The result? An online presence that attracts, engages, and converts the clients you want.

I’m Alison, based in Nottingham, and I work with small service-based businesses across the UK. From consultants and wellness professionals to creative brands and tradespeople, I help them build strategies that make their websites their strongest marketing tool.

My service is one-to-one from start to finish. No one I work with is just a number – because I’m not your typical marketing agency. If you’re looking for someone who will champion you, support you, and really get to grips with your industry and audience, I’d love to help.

LET’S TALK
female seo and web designer at Spotlight Lane in Nottingham holding laptop female led digital marketing

What’s it like to work with me?

Whether it’s improving your SEO, designing a website, or creating brand photography, I make sure the process feels clear, manageable, and exciting.

My promise is simple – I won’t just meet your brief.

I’ll go the extra mile!

Beyond SEO and websites …

here’s what makes me, me:

  • Proud mum to one amazing adult
  • Lover of black dresses and colourful shoes
  • Style icons: Audrey Hepburn, Carrie Bradshaw and Kate Moss (90s era)
  • Summer and sunshine = happy days!
  • Holidays (who doesn’t love those!)
  • Partial to Prosecco & chocolate
  • The one above is redeemed with a good gym or swim session
  • Thoughtful introvert
photo collage for about page of Spotlight Lane in Nottingham

Spotlight Lane is where visibility meets style, and strategy drives growth.

THE STORY BEHIND SPOTLIGHT LANE

In 2008, I set up my photography business and around 2011, I discovered organic SEO. I was already building my own websites, and when I started to implement SEO, it became my main focus for marketing my business. Why? Because it worked.

Since then, the way people search has evolved massively – with algorithms and now AI changing the landscape – but the foundations remain the same. That’s why I’ve continued to invest my time into SEO rather than social media. It puts me in charge of my own visibility … and I enjoy it (I mean, really enjoy it!).

I trained with the Chartered Institute of Marketing and in 2023, my first consultancy project for an SME turned into a full website redesign and content strategy plan that generated over £1m in revenue in 2 years.

I started to work with businesses on a one-to-one consultancy for SEO and web design, and that’s when Spotlight Lane was born.

Ready to step into Spotlight Lane? I’d love to hear from you.

LET’S TALK