SEO CONSULTANT NOTTINGHAM
(Strategy Meets Style).
Spotlight Lane offers an all-in-one streamlined service for SEO, web design, and photography.
Small businesses with big ambitions.
Bring your website to life.
Spotlight Lane is a SEO consultancy based in Nottingham helping service-based businesses get found online and turn website visitors into clients.
With over 15 years in the creative world, I bring together SEO, web design, and photography; three key elements for online visibility and converting customers.
Because when competition is high, my job is to make you stand out.
SEO Services
delivering results
Website Design
that converts
Branding Photos
with personality
Spotlight Lane is a SEO consultancy based in Nottingham helping service-based businesses get found online and turn website visitors into clients.
With over 15 years in the creative world, I bring together SEO, web design, and photography; three key elements for online visibility and converting customers.
Because when competition is high, my job is to make you stand out.
SEO Services
Website Design
Branding Photos
Why juggle SEO experts, web designers & photographers?
At Spotlight Lane, you can get everything done in one place (meaning less stress for you). I work with small businesses and freelancers, including coaches, consultants, wellness practitioners, and creatives.
Choose one service or a complete website package for your website marketing.
SEO Specialist in Nottingham … but with a twist.

One lane, boutique style – SEO, web design and photography.
Say goodbye to chasing different experts and hello to an all-in-one website service.
I’m Alison and, with over 15 years of experience running my own small business, I know the challenges of getting visible online. My background is in photography, but somewhere along the way I became hooked on making websites perform better in Google’s searches, and making them look stylish.
And now I bring all three together to help businesses across the UK.
As an SEO consultant, I make sure your website gets found. As a web designer, I turn that visibility into an experience that converts. And as a branding photographer, I capture photos that make your website unique.
Let’s start with SEO services.
You want more people to find you, more clients to get in touch – but without throwing money at paid ads. I hear you, I’ve been there and that’s where SEO comes in.
What I do is make SEO simple for small businesses. I’ll show you what’s holding your website back and map out how to fix it.
Your SEO Road Map Starts Here.
From one-off consulting calls and website audits to ongoing consultancy, my approach is tailored to your business so you can action it yourself (or with my help should you wish to).
Website Kickstart
Need clarity on how Google and customers view your website? In this 1-hour Zoom call, we’ll tackle whatever’s holding your online presence back, from visibility issues to homepage content, keyword strategy, or technical tweaks. This is for anyone needing actionable insights without the overwhelm.
Spotlight Audit
This is a manual review of your website’s performance, tailored to your goals (not a generic printout from an auditing tool). You’ll receive a clear roadmap setting out exactly what can be improved including your website’s structure, content, and conversion advice, plus opportunities you’re missing out on.
SEO Consultancy
Want to stay on track as search keeps changing? This option includes the Spotlight Audit plus two 1-hour follow-up sessions to help you stay accountable, check progress, and get support on any sticking points. We’ll also cover how new features like AI overviews affect your visibility, and make sure your site is ready to adapt.
Every successful website begins with a clear roadmap – an SEO Audit gives you exactly that.
The impact of SEO consultancy.
We wanted to generate new business enquiries for our Midlands based manufacturing business. Through Spotlight Lane’s efforts and expertise we have entered new markets and expanded our existing customer base. Alison fully supported us through a company rebranding, website redesign, product and service photo shoots, then provided targeted SEO to get us first page on google.
We took advantage of her ongoing consultancy and she is now working on maximising our AI rankings which is exciting. We have already benefited from over £1m of sales through our enhanced web presence, all of this without the use of paid advertising! Working with Spotlight is a genuine partnership which I would highly recommend to any business.
Commercial Manager – Universal Fabrications
Quick-fire SEO questions
Check out more SEO Audit Questions, or get in touch.





