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spotlight lane seo consultant and web designer nottingham
  • Branding principle showing how recognition builds familiarity and trust by Spotlight Lane
    Web Design

    What does branding mean for your website?

    ByAlison Edwards December 27, 2025December 27, 2025

    What does branding actually mean for your website? (It’s not just about logos or colour palettes.) Branding is about how your business feels online When people talk about branding, the…

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  • Spotlight Lane SEO consultant Alison Edwards from Nottingham UK at Google's Headquarters in Zurich for Google Search Central Live event
    seo

    Google Search Central Live at Zurich’s HQ

    ByAlison Edwards December 17, 2025December 28, 2025

    Google Search Central Live at Zurich’s HQ. Practical SEO insights for 2025 … and into 2026. What Google reinforced The foundations of SEO haven’t changed.And in an AI-driven world, they…

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  • female SEO consultant at Spotlight Lane Alison Edwards holding notebook at desk
    seo

    An Introvert’s Guide to Online Visibility

    ByAlison Edwards December 4, 2025December 28, 2025

    An introvert’s guide to online visibility. Why SEO is your strongest ally. What really matters for online visibility in 2025 The online world is changing fast. Marketing is louder and…

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  • graphic representing google maps rolling out option for reviews to hide identity by Spotlight Lane in Nottingham
    seo

    Google Maps rolls out option for reviewers to hide identity

    ByAlison Edwards November 26, 2025December 28, 2025

    Google rolls out option for reviewers to hide their identity. Find out what this update means for your business. What’s new in the Google Maps update? Google Maps is rolling…

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  • Why your marketing isn't working graphic created by Spotlight Lane in Nottingham
    seo | Web Design

    Why your marketing isn’t working

    ByAlison Edwards November 14, 2025December 28, 2025

    Why your marketing isn’t working. Clue: It could be your strategy. Most business owners get stuck on their marketing plan How often do you hear someone say (or think yourself)…

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  • Minimalist illustration of a person opening a door, representing how your homepage opens the door to your business. Designed by Spotlight Lane.
    seo | Web Design

    How to structure your homepage

    ByAlison Edwards November 12, 2025December 28, 2025

    Your homepage opens the door to your business. It isn’t a destination – it’s the start of your client’s journey with you. How to write and structure your homepage Think…

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  • a graphic explaining why good user experience matters in web design illustrated by SpotlightLane in Nottingham
    Web Design

    Why user experience matters

    ByAlison Edwards November 3, 2025November 12, 2025

    Why User Experience matters on your website. Good design grabs attention.Great design guides buyers. User experience turns a good-looking website into one that sells for you. If visitors can’t quickly…

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  • A graphic of a UK map with local pins on representing how to get found on google using local seo with Spotlight Lane in Nottingham
    seo

    What is Local Search

    ByAlison Edwards October 29, 2025November 5, 2025

    What is Local SEO? And how does your business become the brightest pin on Google’s map, the one people actually click? Local SEO helps you become the go-to business in…

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  • diagram showing how seo and web design work together at seo consultancy Spotlight Lane in Nottingham
    seo | Web Design

    How Website Design and SEO Work Together

    ByAlison Edwards October 24, 2025November 9, 2025

    How website design and SEO work together. Think of your website like a home. SEO is the bricks and mortar, web design is the interior.  How to build your website…

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  • illustration of hot air balloon with SEO on the front and crowd below representing the SEO Foundations used at Spotlight Lane in Nottingham
    seo

    SEO Foundations for your website

    ByAlison Edwards October 22, 2025October 24, 2025

    6 SEO foundations every website needs to succeed. Especially if you want to rise above the crowd (and wow, it’s crowded!). Strong SEO foundations really help your website take off…

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Spotlight Lane in Nottingham specialises in SEO consultancy, web design and branding photography.

For small businesses with big ambitions.

By appointment only:
4 Castle Quay
Nottingham
NG7 1FW

Tel: 0115 971 3834

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