SEO SERVICES FOR SERVICE-BASED BUSINESSES
Helping small businesses across the UK improve their visibility in Google through strategy, audits and practical SEO consultancy.
Get your website found on Google and in AI overviews.
If you’ve been told your website needs SEO but you’re not quite sure what that means or where to start, you’re in the right place.
I work with service-based businesses who want their website to generate enquiries. Sometimes that starts with an seo audit to uncover what’s holding things back. Sometimes it’s ongoing consultancy. Often it’s both.
Whether you’re a consultant, coach, creative, photographer or local business, if you rely on trust and reputation to win clients, getting found online matters. That’s where Spotlight Lane comes in – practical SEO support, without the jargon, taking one thing off your spinning plates.
The impact of SEO consultancy.
We took advantage of Spotlight Lane’s ongoing consultancy and Alison is now working on maximising our AI rankings which is exciting. We have already benefited from over £1m of sales through our enhanced web presence, all of this without the use of paid advertising! Working with Spotlight is a genuine partnership which I would highly recommend to any business.
Commercial Manager – Universal Fabrications
SEO isn’t about quick tricks
SEO isn’t about quick tricks or chasing algorithms. It’s about making sure your website clearly communicates what you do, who you serve and why you’re the right choice, in a way that search engines can understand. This includes everything from technical foundations to local SEO and it all needs to work together.
Most businesses reach out when something isn’t working the way they expected.
Your website may look great, but:
WITHOUT SEO
WITH SEO
SEO SERVICES AND FEES
Every business is at a slightly different stage, which is why Spotlight Lane offers different options SEO support depending on what you need, whether that’s one-off audits or ongoing SEO consultancy.
Website and SEO Audits
Not sure why your website isn’t showing up in Google? An audit uncovers exactly what’s holding it back – technical issues, content gaps, missed opportunities – and gives you a clear roadmap to fix it.
£145 – Website kickstart
A focused review of the key areas affecting your visibility.
£395 – Spotlight SEO audit
A comprehensive review covering technical, content and local SEO with actionable steps for you to implement on your website.
£595 – Spotlight SEO audit plus 2 follow up calls
Everything in the full audit plus two 1 hour follow up calls to make sure you are on track and provide any additional support you need.
SEO Consultancy
Already have a website but not sure where to focus? Consultancy is about strategy – helping you understand your opportunities and what to prioritise so your site builds visibility over time.
£300/month – Performance & maintenance
Keep your SEO on track with monthly monitoring, technical checks and on-page refinements. Each month includes WordPress updates, up to 2 hours of on-page refinements, keyword tracking, Search Console monitoring and technical issue resolution.
£500/month – Growth & visibility
Everything in the £300 plan, plus up to 2 new SEO-focused pages per month, competitor tracking, content opportunity identification and a monthly SEO report with a 1-hour review call.
But hey, good SEO needs a solid web design too.
As a SEO consultant who also offers web design, I build the full picture, and that makes a real difference to how your website performs.
I like to think of your website as a home. SEO is the bricks and mortar, web design is the interior.
SEO determines where you’re found and how strong the structure is.
Web design is the feeling people get when they walk into your ‘home’ – through visuals and a welcoming vibe.
Because I work across both SEO and web design, both are part of your visibility strategy so your website performs and helps you make money. For clients who work with me on both, it means their site is built to be found from day one.
Ready to step into Spotlight Lane? I’d love to hear from you.
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