SEO AUDITS (Your Website Uncovered).

SEO audits identifying what’s holding your website back in Google and AI – from a specialist who knows how to fix it.

STEP INTO THE SPOTLIGHT

Your website needs SEO.

My SEO and website audits cut through the jargon to give you clear, practical answers. I’ll show you exactly what’s working, what’s holding your site back, and give you a roadmap you can act on straight away.

If your website hasn’t been optimised for search engines, it doesn’t matter how good it looks – it’s invisible in Google’s eyes (unless you’re a known brand). With SEO, your website can show up online; in Google results, AI overviews, and in front of the people ready to buy.

Instead of locking you into an agency contract, I’ll show you how to manage your website’s SEO yourself or you can opt for an ongoing consultancy plan, without paying for Google ads.

LET’S TALK SEO

laptop on desk showcasing Spotlight Lane's website a seo consultant in Nottingham

SEO vs. No SEO:
The difference it makes

It doesn’t matter how good your website looks, without SEO, it’s like building a fancy shop in the middle of nowhere – no signs = no visitors = no sales.

WITHOUT SEO

Potential customers won’t find you
Your competitors win the enquiries that could have been yours.
You’re left paying for ads, competing on social media or networking … just to get seen

WITH SEO

Your website content is evergreen and shows up when people are ready to buy
Enquiries and bookings increase
Long-term growth, authority, and financial security without paying for Google ads.

The impact of SEO consultancy.

We wanted to generate new business enquiries for our Midlands based manufacturing business. Through Spotlight Lane’s efforts and expertise we have entered new markets and expanded our existing customer base. Alison fully supported us through a company rebranding, website redesign, product and service photo shoots, then provided targeted SEO to get us first page on google.

We took advantage of her ongoing consultancy and she is now working on maximising our AI rankings which is exciting. We have already benefited from over £1m of sales through our enhanced web presence, all of this without the use of paid advertising! Working with Spotlight is a genuine partnership which I would highly recommend to any business.

Commercial Manager – Universal Fabrications

Read the case study which generated over £1m in sales

SEO THAT WORKS FOR BOTH GOOGLE AND AI SEARCH

How does SEO work?

If you’re wondering how to get your website to show up in Google searches – and also stand out in AI search overviews – you’re in the right place. Here’s a simple breakdown of how SEO works and what your website needs to start showing up, whether people are searching on Google or getting answers through AI.

Google needs structure to read your website

Think of your website like a map – if it’s messy or unclear, Google won’t know where to go. A well-structured layout, clear page titles, and internal links all help search engines read your site properly.

Problem-solving content and keyword focused

Each page should have a clear focus. Write content that solves real problems for your clients and your site becomes easier for both people and search engines to recognise and trust.

Optimise for AI Search

AI overviews and tools like ChatGPT pull answers from websites that show authority, clarity, and strong signals of trust. Solid SEO fundamentals give your site the best chance of being mentioned.

Build trust signals

Google looks for signs that you’re the real deal, like positive reviews, mentions on other websites, and consistent business information across the web. Getting listed on local directories and trusted sites also helps build your online reputation.

Don’t skip local SEO

If you work locally, your Google Business Profile and website need to be talking to each other. It’s one of the best ways to get found by people nearby looking for your service.

Get the Tech Right

Nobody waits for a slow site. With solid hosting, fast speeds, and no broken links, your visitors (and search engines) get a seamless experience.

Why an SEO Audit builds long-term visibility

An SEO audit gives you a clear picture of what’s holding your site back. Whether you need quick fixes or ongoing support to keep building visibility over time, I can help so that you don’t have to pay for Google ads.

Getting the basics right is essential – structure, technical SEO, local signals. But the real impact comes from ongoing strategy. SEO is always evolving: Google updates, AI search results, and shifts in your market all affect how you show up.

And if you’ve tried SEO before but haven’t seen results, the issue could lie in your website’s design structure or more technical foundations – both of which my audit will uncover.

Discover how SEO and web design work together?

I’ll show you how to manage your website’s SEO yourself so you stay in control of your site and your growth. And if you’d rather be hands-off, I’m here to take it off your workload.

Inside the Spotlight SEO Audit

Every website is different, so I tailor the audit to what will have the biggest impact for you. Here are some of the areas your audit could cover – let’s dive in.

Keyword Research

In-depth research into the most valuable keywords for your primary niche so your content attracts the right visitors and drives quality traffic.

Page Performance

Review your homepage and up to three service pages to assess current rankings and spot opportunities to boost visibility, aligned with your goals.

On-page Essentials

Check titles, meta descriptions, headings, and image alt text – with clear, actionable fixes to strengthen your 4 key pages.

Content & Marketing Gaps

Identify missing or unclear messaging, plus new content ideas that help Google and your audience understand your offer.

Website Structure Check

Evaluate site navigation, URL setup, mobile usability, and internal linking to make sure Google can crawl your site easily.

Technical SEO Check

Check site speed, mobile responsiveness, indexing, and tracking setup to ensure your site runs smoothly and can be monitored in Google Search Console.

Backlink Overview Check

A snapshot of your backlinks, highlighting any risks or opportunities to build credibility through relevant and trusted websites.

Google Business Profile

Review your profile to ensure it’s optimised for local and map searches, with guidance to strengthen your presence if it’s not yet set up.

WANT TO TALK ABOUT AN SEO OR WEBSITE AUDIT?

SEO AND WEBSITE AUDIT FEES

An SEO audit gives you a clear plan for what comes next. I’ll show you what’s working, what’s missing, and how to build strong foundations that help your site grow over time. You’ll leave with a prioritised to-do list, time estimates, and the “why” behind every recommendation so you can get moving and see progress.

Website KICKSTART

£145

Need clarity on how Google and customers view your website? In this 1-hour Zoom call, we’ll tackle whatever’s holding your online presence back, from visibility issues to website content, keyword strategy, or technical tweaks. This is for anyone needing actionable insights without the overwhelm.

Buy a Website Kickstart

SPOTLIGHT SEO audit

£395

This is a manual review of your website’s performance, tailored to your goals (not a generic printout from an auditing tool often provided as a free audit by agencies). You’ll receive a clear roadmap setting out exactly what needs improving and how to do it, including visibility, structure, content, and conversion advice (without the headache!)

Buy an Spotlight Audit

3 MONTH SEO PLan

£595

Want to stay on track? This option includes the Spotlight SEO Audit plus two 1-hour follow-up sessions to help you stay accountable and get support on any sticking points. Whether it’s implementing changes, planning content, or refining your website messaging.

Buy a 3 month SEO Plan

All you need to know about SEO Audits

An SEO audit is a detailed check-up of your website to assess how well it’s performing in search engines. It highlights what’s working, what’s holding you back, and where improvements can be made from technical issues and keyword use to content structure and backlink quality.

Without an audit, SEO can feel like guesswork. An audit shows you exactly what’s working, what’s missing, and golden opportunties so you can prioritise changes that will actually move the needle.

The audit takes 1–2 weeks to complete, depending on your website’s size. If you need quick answers or help focusing on one area, the Website Power Hour may be a better starting point.

SEO is a long game, but some improvements can happen within weeks. You’ll often see meaningful changes in 3–6 months depending on the amount of work you input, your industry and competition. Spotlight Lane provides an action plan for quick wins and long-term goals.

Free audits are often automated scans with generic advice. My audits are manual, detailed, and specific to your business – giving you a tailored action plan instead of a checklist you could find online.

Yes. If you’d like an SEO plan longer than 3 months, we can plan a strategy year based on your long term goals and current position.

Yes. That’s exactly what the audit is designed for. Whether your issue is visibility, conversions, or both, the audit will highlight the problems and how to fix them.

Yes. In this case, we would need to look at why your website pages are not converting to enquiries. This can often be down to website messaging not aligning with your brand or a confusing experience for customers. Whilst your website needs to be optimised for Google, it also needs to be the solution for potential clients.

It’s good to have a fresh pair of eyes look over your website as, more often than not, website owners are emotionally attached to their website and don’t always see things from a client’s perspective and their user journey. In this case, a website power hour may be suitable for your needs.

Not always. Sometimes your existing site just needs to have more structure so that Google can read it better. Once your website is structured correctly, it’s time to work on content.

Yes whilst I’m based in Nottingham I work with businesses across the UK. Meetings can take place online and if you’re local, we can meet up for a coffee to see how we can work together.

Of course. I’ll have a look at your website, find out what you’ve been doing and what your long term plans are, and we can decide what’s best for you from there. There’s no obligtion to book. Let’s chat.

female seo consultant at spotlight lane nottingham with notebook offering audits across the UK

NEED MORE THAN SEO?

website design for recruitment on laptop and mobile mock by spotlight lane in Nottingham

DISCOVER WEB DESIGN

branding photoshoot of business coach photographed by Spotlight Lane in Nottingham

DISCOVER BRANDING PHOTOS

Ready to step into Spotlight Lane? I’d love to hear from you.